Many smart and often influential companies are monitoring their brand online using technology such as Google Alerts. Google Alerts will send an email whenever someone mentions a company’s brand online (or any keyword they are interested in monitoring). Monitoring one’s brand in very important today.
In the twitterverse, people/companies can search for keywords they’re interested in monitoring in real time.
Armed with this knowledge we can reverse engineer the way it usually works. In addition to Google alerts telling the recipient about their company ‘mentions’, it can also be used to tell the recipient about you or your company. You can put these keywords in your websites, blog posts, You tube videos and tweets. Companies monitoring these words will be notified when they are mentioned and potentially get you some exposure.
Say you’re a independent musician and guitarist (like me) and you know the names of some companies that could possible use your guitar music or be interested in working with you in some way. Companies such as Favored Nations (record label), Electronic Arts (video game company), Fender (guitar company), Gibson (guitar company), Guitar Player (magazine) and so on. Of course this all assumes you have a good product or service!