Archive for Music Marketing
Live Webcast on Branding Yourself as a Musician
Posted by: | CommentsBranding is very important if you’re a band or musician. Check out this live webcast on branding at 3:30 CST.
How Your Band Can Make Money Online
Posted by: | CommentsIf any of you guys are trying to make a living from music, you might be trying to sell your CDs, mp3s, sell merchandise, do gigs, teach guitar on the side and so on.
You might want to consider selling access to your band online by creating a Backstage VIP pass, or fan club membership. This can be done fairly easily these days with a membership site.
With the recent trends in social networking and communities and with the ease of copying digital music, you might want to sell something of higher perceived value. Selling access to your band is done by protecting certain pages of your site. You might have current song demos, behind the scenes videos, and other cool stuff that your fans might want to get access to. And you should definitely considering managing this yourself as you will get all the revenues.
It’s all about building a relationship with your fans and offering something unique. A membership site is cool because it can give you recurring revenues from each fan rather than just a one time purchase. So think about selling access to your band online.
Sell Fans Access to Your Band
Posted by: | CommentsI was asked to do a guest post on Artists House Music. You can learn why you should <a href=”http://artistshousemusic.tumblr.com/post/63580455/guest-post-sell-fans-access-to-your-band”>sell your fans access to your band.</a>
Making a Living as a Musician
Posted by: | CommentsI’ve tried to sell mp3s and guitar tablature. Selling digital products is a tough business these days. With a small niche following there isn’t a huge following to sell things to. The latest wisdom is pointing towards selling access instead of copies.
If you’re a musician wanting to make a living as a musician, consider starting a simple membership site for your fans. A membership site is a private, members-only area where you can provide behind the scenes videos, photos, song demos, and other content for your fans as soon as you produce it (before you release it to the general public). You sell access to you and your band, and fans form a relationship with you. You can call it your ‘Insiders Club’ or ‘Be a Backstage VIP Member’for example. These are really very simple to set up and allow you to control your following.
Many musicians are overwhelmed by the huge number of music sites out there, which is understandable. You need to have your own website and use these third party sites to generate traffic to your main site.
Selling music, especially digital music, is getting harder and harder these days. So we need to sell things that can’t be copied.
If you would like to learn how to set up your own membership site, check out Membership School.